Annique Lucid Moisturiser Dry Skin – 50ml

Annique’s No.1 moisturiser — deep, lasting hydration for dry, dehydrated and mature skin.

What It Does

Dry and dehydrated skin needs more than a surface fix. Factors like South Africa’s harsh climate — from the intense dry heat of the interior to the biting cold of winter — strip moisture from the skin faster than most moisturisers can replace it. The Annique Rooibos Lucid Moisturiser Dry Skin was developed with exactly these conditions in mind.

This is Annique’s best-selling product, and for good reason. Its unique consistency delivers a deep moisturising action that penetrates beyond the surface, raising the skin’s moisture levels and restoring a genuine sense of suppleness and comfort. It soothes on contact, works immediately and continues to support the skin’s moisture barrier throughout the day.

Formulated with Shea Butter, Macadamia Nut Oil, Green Rooibos Extract, AquaVital+ and Pre- and Probiotics, it nourishes, protects and supports the skin’s natural balance — leaving skin visibly more radiant, soft and comfortable with regular use.

Key Ingredients & Benefits

Shea Butter
A deeply nourishing and emollient ingredient that softens and conditions dry skin. Shea Butter creates a protective layer that helps lock in moisture and prevent water loss, making it especially effective for very dry or mature skin.

Macadamia Nut Oil
Rich in fatty acids that closely mimic the skin’s own natural oils. Macadamia Nut Oil absorbs easily and helps restore suppleness and smoothness to dry, tight or dehydrated skin.

Green Rooibos Extract (Aspalathus Linearis)
Annique’s signature ingredient, rich in antioxidants and valued for its anti-inflammatory and soothing properties. Green Rooibos helps calm irritation, protect against environmental stress and support overall skin health and comfort.

AquaVital+
A specialist hydrating active that supports the skin’s ability to attract and retain moisture. AquaVital+ helps deliver the immediate and sustained hydration that dry and dehydrated skin needs throughout the day.

Pre- and Probiotics
Support the skin’s natural microbiome — the healthy balance of microorganisms that play an important role in maintaining the skin barrier. A balanced microbiome helps the skin defend itself against dryness, sensitivity and environmental damage.

What It Improves

• Skin moisture levels and hydration
• Skin suppleness and softness
• Skin radiance and complexion
• Dryness, tightness and discomfort
• Skin barrier strength and resilience

Who It’s For

Dry and dehydrated skin
The primary target for this formula — designed to deliver deep, lasting moisture to skin that struggles to retain adequate hydration.

Mature skin
As skin ages it produces less natural oil and loses moisture more rapidly. This formula supports mature skin’s need for richer, more intensive hydration.

Sensitive skin
The inclusion of Rooibos and gentle, skin-supportive actives makes this suitable for sensitive skin that needs effective moisture without irritation.

People in dry or cold climates
Specifically developed with South Africa’s challenging climatic conditions in mind — ideal for those in dry inland regions or areas that experience extreme cold.

How To Use

1. Cleanse and tone skin before application.
2. Apply your preferred Annique serum suited to your skin type.
3. Press the Lucid Moisturiser Dry Skin gently onto the skin.
4. Reapply gently throughout the day as needed.
5. Can be applied over foundation during the day.
6. For best results, follow with Essense Skin Detox and Forever Young Revitalising Cream for an even higher level of intense moisture and suppleness.

Pairs well with:

• Annique Lucid Moisturiser Dry Skin 75ml — larger size for daily dry skin care
• Annique Lucid Cleanser 200ml — always cleanse with Lucid Cleanser before moisturising for optimal ingredient absorption
• Annique Lucid Freshener 100ml — use Lucid Freshener between cleanser and moisturiser as the essential second step in your routine
• Annique Lucid Night Cream with Hyaluronic Acid 50ml — use Lucid Moisturiser by day and Night Cream by night for 24-hour dry skin care

Frequently Asked Questions

Why is this Annique’s number one selling product? The Lucid Moisturiser Dry Skin has earned its reputation through consistent results. Its unique formula delivers genuine, deep hydration — not just surface softness — making it a trusted daily essential for thousands of Annique customers across South Africa.

Can I use this if I have sensitive skin? Yes. This formula is suitable for sensitive skin. The Rooibos extract and carefully selected ingredients are chosen to soothe rather than irritate, making it a safe choice for reactive skin types.

Can I apply this over my foundation? Yes. The formula is suitable for reapplication during the day, including over foundation, without disturbing your makeup.

Is this suitable for mature skin? Yes. Mature skin tends to be drier and loses moisture more quickly. The rich, deeply hydrating formula of the Lucid Moisturiser Dry Skin makes it particularly well suited to the needs of mature skin.

Do I need to use a serum underneath? For best results, yes. Annique recommends applying a serum suited to your skin type before your moisturiser. The Essense Moisture Serum pairs particularly well with this product for enhanced hydration.

Is this suitable for South Africa’s climate? Yes — in fact it was specifically developed with South Africa’s harsh and varied climate in mind. Whether you live in a hot, dry region or experience extreme cold, this formula is designed to keep skin deeply hydrated and protected.