Annique Lucid Cleanser – 200ml

A gentle, non-foaming cream cleanser that removes impurities while protecting the skin’s natural moisture balance.

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What It Does

Cleansing is the foundation of every effective skincare routine — but the wrong cleanser can do more harm than good. Foaming cleansers and harsh formulas strip the skin of its natural oils, disrupt its delicate pH balance and leave dry, sensitive or mature skin feeling tight, uncomfortable and more vulnerable to irritation. The Annique Rooibos Lucid Cleanser takes a different approach.

This is a non-foaming cream cleanser — and that is deliberate. By avoiding the surfactants that create foam, it avoids the drying effect that foaming cleansers can cause, making it significantly gentler and more suitable for skin that needs careful handling. It effectively removes makeup, dirt and daily impurities while maintaining the skin’s natural oils and moisture levels — leaving skin clean, calm and comfortable rather than stripped and tight.

Formulated with Niacinamide, Green Rooibos Extract, Lactic Acid and Allantoin, it goes beyond basic cleansing — actively supporting skin health, improving skin appearance and soothing irritation with every use. Fragrance-free and suitable for even the most sensitive skin, it is recommended for use once daily, preferably in the evening, to avoid disturbing the skin’s natural pH balance.

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Key Ingredients & Benefits

Niacinamide (Vitamin B3)
A well-established multi-benefit skincare active. Niacinamide helps improve the appearance of skin tone and texture, supports the skin’s natural barrier function and helps prevent moisture loss during cleansing — making it a particularly valuable ingredient in a cleanser for dry or sensitive skin.

Green Rooibos Extract (Aspalathus Linearis)
Rich in antioxidants and valued for its anti-inflammatory and anti-allergic properties. Green Rooibos soothes and calms the skin during cleansing, helping to reduce redness and irritation while protecting against environmental damage.

Lactic Acid
A gentle alpha hydroxy acid (AHA) that helps loosen and remove dead skin cells, improving skin texture and radiance without the harshness of stronger exfoliating acids. At the concentration used in a cleanser, Lactic Acid provides mild resurfacing benefits suitable for sensitive and dry skin types.

Allantoin
A soothing, healing ingredient that calms irritation and promotes skin cell renewal. Allantoin helps to counteract any sensitivity that cleansing may trigger, leaving skin feeling comfortable and settled after use.

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What It Improves

• Skin cleanliness without stripping natural oils
• Skin hydration and moisture balance during cleansing
• Skin tone, texture and overall appearance
• Redness, irritation and sensitivity
• Skin comfort and tightness after cleansing

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Who It’s For

Dry and dehydrated skin
A cream cleanser that actively prevents moisture loss during cleansing — ideal for skin that struggles to retain adequate hydration.

Sensitive skin
Fragrance-free, non-foaming and formulated with soothing actives — gentle enough for even the most reactive skin types.

Mature skin
As skin ages and produces less natural oil, a non-stripping cleanser becomes essential. This formula cleanses effectively without compromising the skin’s already-reduced lipid levels.

People in dry or cold climates
Suitable for those whose skin is further challenged by South Africa’s harsh climatic conditions — whether extreme dryness or cold.

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How To Use

1. Apply the Lucid Cleanser to the face in gentle circular movements.
2. Rinse thoroughly with lukewarm Rooibos-infused water.
3. Press dry gently with a clean face towel — do not rub.
4. Use once daily, preferably in the evening.
5. Follow with your preferred Annique serums and treatment products, then Essense Skin Detox, Forever Young Revitalising Cream, your suited moisturiser and the Lucid Freshener.

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Pairs Well With

• Annique Lucid Freshener 100ml — use Lucid Freshener immediately after cleansing to balance pH and prepare skin for optimal moisture absorption
• Annique Lucid Combo 4 Products — complete Lucid routine in one bundle
• Annique Lucid Moisturiser Dry Skin 50ml — follow cleansing with Annique’s No.1 dry skin moisturiser for complete daily hydration
• Annique Rooibos Skin Facial Cleansing Soap Bar 75g — gentle natural cleansing for Rooibos Skin routine

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Frequently Asked Questions

Why does this cleanser not foam? Foaming cleansers rely on surfactants to create lather — the same ingredients that can strip the skin of its natural oils and disrupt its pH balance. The Lucid Cleanser is deliberately non-foaming to avoid this, making it significantly gentler and better suited to dry, sensitive and mature skin that cannot afford to lose its natural moisture during cleansing.

How often should I use this cleanser? Once daily, preferably in the evening. Cleansing too frequently can disturb the skin’s delicate pH balance and strip away natural oils that the skin needs to stay healthy and comfortable.

Can I use this in the morning as well? Annique recommends using this cleanser once a day, preferably in the evening. In the morning, rinsing with lukewarm water or using a gentle toner is generally sufficient for skin that was properly cleansed the night before.

Is this suitable for sensitive skin? Yes. The Lucid Cleanser is fragrance-free, non-foaming and formulated with anti-inflammatory and soothing ingredients — making it suitable for even the most sensitive skin types.

Can I use Rooibos-infused water to rinse? Yes — and Annique recommends it. Rinsing with lukewarm Rooibos-infused water adds an extra layer of antioxidant and soothing benefit to your cleansing routine. Simply brew a weak Rooibos tea, allow it to cool to lukewarm and use it to rinse after cleansing.

Will this cleanser remove makeup? Yes. The cream formula effectively removes makeup, dirt and daily impurities. For heavy or waterproof makeup, a dedicated makeup remover used before cleansing may be beneficial.