55 Years of Rooibos Skincare: Celebrating Annique’s Legacy of Care and Innovation
April is a milestone month for Annique Rooibos. We are celebrating 55 years as South Africa’s pioneering Rooibos skincare brand — a journey built on care, trust and science-backed innovation.
What began with a single discovery has grown into a proudly South African brand trusted by thousands, delivering results through skincare, wellness and entrepreneurial opportunity.
Annique Rooibos Story: The Discovery That Started It All
In 1968, Dr Annique Theron discovered the remarkable soothing properties of Rooibos while searching for relief for her infant daughter. That breakthrough sparked years of dedicated research and led to the founding of Annique Rooibos in 1971.
For over five decades, we have harnessed the power of Rooibos — a plant found only in South Africa’s Cederberg region — celebrated worldwide for its potent antioxidant properties, including the unique compound aspalathin.
That commitment has never changed:
- Rooibos-powered skincare, backed by science
- Products formulated to support healthy, radiant-looking skin
- A business model that empowers thousands of independent consultants across South Africa
Today, Annique continues to blend a 55-year heritage with cutting-edge innovation.
Celebrating 55 Years — With You
This milestone belongs to our entire community. Our consultants, loyal customers and supporters have been part of every chapter of this story. Your trust and belief in Rooibos skincare have shaped who we are today.
As we celebrate, we are also looking forward — continuing to innovate and bring you even more of what your skin loves.
Exclusive April Birthday Offers — Prices Ending in 55
To mark our 55th birthday, April is packed with special offers — many featuring prices ending in 55. It is also the ideal time to stock up as cooler months approach, making nourishment and hydration your skin’s top priorities.
Revitalising Cream — Our Iconic Hero Product
A bestselling favourite for decades, our Revitalising Cream remains one of Annique’s most-loved skincare products.
Key benefits:
- Supports firmer, smoother-looking skin
- Visibly reduces the appearance of fine lines
- Nourishes and revitalises dull or tired skin
- Rich, comforting formula — perfect for cooler weather
Ideal for: Anyone wanting a trusted, results-driven moisturiser.
Lucid Moisturiser for Dry Skin — Intense Hydration, Every Day
As temperatures drop, hydration is essential. The Annique Rooibos Lucid Moisturiser for Dry Skin is formulated to deliver deep, lasting comfort.
Key benefits:
- Provides intense, long-lasting hydration
- Supports and comforts the skin barrier
- Leaves skin feeling soft, smooth and balanced
- Specially formulated for dry and dehydrated skin types
Ideal for: Dry or dehydrated skin, especially during autumn and winter.
Rooted in the Past. Designed for Your Future.
Fifty-five years later, our purpose is unchanged — to care for your skin with integrity, innovation and the enduring power of South African Rooibos.
This April, celebrate with us. Explore our birthday offers, rediscover your skincare favourites and join a legacy that continues to grow.
Our Roots. Your Radiance.

